With the rapid developments observed in the tourism industry, the Department of Tourism Region 10 conducted a grand promotional activity in support to the initiatives of the private sector to strengthen the foundations of the new establishments, products, services and destinations in Northern Mindanao. Since major developments in the region have continuously been delivered to improve government facilities, the new more sophisticated airport, convention centers, hotels, resorts and new flights are indicators of a more competitive industry.

“Networking Towards a Stronger Tourism Industry” themes this year’s PASUNDAYAG SA NORTHERN MINDANAO 2015 at the Activity Center of SM Mall Clark, Pampanga on May 11-17, 2015. The week long marketing and promotions event aimed to heighten the foundation of the Tourism Industry in both North Philippines and Northern Mindanao.


The event, which aimed to showcase the whole of the Tourism Industry in Region 10, was done in cooperation with the Local Government Units, which brought the best products from food to handicrafts to Clark, Angeles City, Pampanga. Most parts of the activity presented rich culture and heritage through the cultural performances rendered by the Department of Tourism-10 Singing Ambassadors, and Kagay-an Performing Arts of Cagayan de Oro City, Kalimulan Cultural Dance Troupe of Mindanao State University-Iligan Institute of Technology, Iligan City and Balatukan Performing Arts of Gingoog City.

Daily programs will be hosted by the participating Local Government Units. Songs, rituals and Dances of the 7 tribes of Bukidnon, the Subanon Tribes of Misamis Occidental and the Maranaos of Lanao Provinces enhanced the show with authentic performances.

Dignitaries from the Angeles City Government graced the activities during the Opening Ceremonies and Daily Shows. Hon. Edgardo Pamintuan, Angeles City Mayor, gave an inspiring message that warmed the hearts of everyone as evidence of his support to the tourism industry. Region III Director Ronaldo Tiotuico opened the door of opportunities encouraging domestic travel in both regions.


Dir. Catalino E. Chan III, Department of Tourism Region 10 office, expressed his most profound gratitude to the support given to this project especially both to SM City, Clark, Pampanga and Cagayan de Oro, Cebu Pacific Air, the group’s official airline, Regional Development Council thru National Economic Development Authority Region 10, the Northern Mindanao Regional Tourism Council 10, Department of Tourism Region III and the corresponding media partners; to the exhibitors led by the Local Government Units; Camiguin, Misamis Occidental, Misamis Oriental, Cagayan de Oro City, El Salvador City, Iligan City, Ozamiz City, Tangub City and Valencia City and the traders; Vjandep Bakeshop, Nitibu, Southern Philippines, Green Pastures, SLERS, Kamumay, Sahara and Astral Gems, Puyo Handicrafts, Stoneware Pottery, Cagayan de Oro City Hotel and Restaurant Association and Cagayan de Oro Travel and Tours Association, the region’s different tourism councils for their untiring support and participation to the programs and activities of DOT-10.

It was an unforgettable experience for everyone. New opportunities were opened and a stronger foundation of Public and Private Partnership described the success of the activity. But most of all, the friendships and rare bonding moments that we all achieved defined the reason why Its More Fun in the Philippines!

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